Pristiq Wind Up
How do you create a strong brand identity for a me-too antidepressant? Find a consumer insight and bring it to life, literally. While the FDA made us give our wind up doll a bit more air time than we wanted her to have, our target said we hit the nail on the head - “I feel like I have to wind myself up”. The campaign not only tested amazingly well, it was featured in Pharma Executive magazine.
How do you create a strong brand identity for a me-too antidepressant? Find a consumer insight and bring it to life, literally. While the FDA made us give our wind up doll a bit more air time than we wanted her to have, our target said we hit the nail on the head - “I feel like I have to wind myself up”. The campaign not only tested amazingly well, it was featured in Pharma Executive magazine.
